Why Intel Capital Invested in Voyantis: Pioneering AI-Driven Marketing Tech for Efficient Growth
At Intel Capital, we invest in innovative companies that leverage cutting-edge technology to address critical business challenges. Our investment in Voyantis, a transformative vertical AI company specializing in marketing technology, aligns perfectly with this mission. Voyantis is redefining how businesses approach growth, customer acquisition, and lifetime value (LTV) optimization.
Over the past few years, we've worked closely with our portfolio companies at Intel Capital to increase efficiency and noticed a broader trend across the market emerge: companies of all sizes are moving away from broad, untargeted digital marketing strategies and instead focusing on smarter, more intentional campaigns that maximize LTV. Voyantis is uniquely positioned to lead this evolution, empowering companies to optimize ad spend and prioritize acquiring the most valuable customers.
Transforming Marketing with Vertical AI
Voyantis has developed a revolutionary approach to marketing by using AI to enable businesses to grow efficiently and at scale. The platform employs advanced predictive analytics and machine learning to build custom models based on a company’s CRM and marketing platform data. These models predict each user’s lifetime value, providing actionable insights that guide businesses in optimizing their campaigns and maximizing returns.
But Voyantis goes beyond data insights. Their unique advantage lies in their ability to decode the ad network algorithm "Black Box." By sending predictive signals—precisely timed and formatted—Voyantis effectively communicates with the AI behind major ad networks like Google, Meta, and TikTok. This capability ensures that ad campaigns are automatically optimized for acquiring high-value customers, rather than just chasing low-cost clicks. This ability to influence ad network algorithms fundamentally changes the game for modern marketers.
Delivering Real Results: The Power of Smart Growth Marketing
Voyantis has already demonstrated the power of its AI-driven approach with impressive, measurable results. Customers leveraging their platform often see a double-digit increase in ARPPU (Average Revenue Per Paying User) alongside significant reductions in Customer Acquisition Cost (CAC). These improvements lead to an average Return on Ad Spend (ROAS) boost of 20% or more, showcasing the transformative potential of Voyantis' AI-driven marketing solutions.
By helping businesses optimize ad spending across channels, Voyantis empowers marketers to focus on acquiring loyal, profitable customers. This shift from prioritizing cost-per-click efficiency to maximizing customer lifetime value resonates deeply with forward-thinking businesses in today’s competitive digital landscape.
Why We Invested
Voyantis embodies the qualities Intel Capital seeks in its portfolio companies: bold innovation, market disruption, and a clear value proposition. Their unique approach to growth marketing, grounded in a deep understanding of both machine learning and ad network dynamics, positions them as a leader in the marketing space. As businesses increasingly prioritize efficient growth and ROI-driven marketing strategies, the demand for Voyantis' solutions is set to soar.
At Intel Capital, we are thrilled to support Voyantis on its journey to redefine how companies measure and achieve sustainable growth. Their ability to empower businesses to optimize CAC to LTV benchmarks aligns seamlessly with our vision of investing in innovation that drives real impact.
